Hello again, as I have now given the heads up with "WILL" and with my new plans to be a part of this new movement to grow a "Conservative New Wave" of film and new media (*see the last post), neglecting the details on how we are moving forward locally should not be done. So, let's give our steps moving forward, offer the invitation to the public, and illuminate everyone on the duel project happening here to make this powerful effort most effective, that is to say- marketing.
Before I decided to do the WILL project, I decided that a daily effort must begin to cultivate, plant, and harvest a bountiful crop of media for a community to serve us into the future. Before it was only film, then I started a podcast "The Film Bar Review" which I also mentioned in the last post, but now it has become a new website which solves multiple needs in our culture. That is, it serves to build a new culture. What is it called? Media-Moses, of course.
What is Media-Moses and why has this project become paramount enough to make it a daily cultivating effort? Well, as I have become a consumer of modern internet-based media such as Youtube, videos, podcasts, and social media since the late 2000's, it has become clear to me that the Hollywood marketing machine is still awake and very powerful, but it is behind the times. As mentioned in the previous post about the Conservative New Wave, new technology is an essential part of every new film movement. In this case, the money-making, and star-making effort that Hollywood engages in is really what we are taking stock of, not just the filmmaking action or aesthetic itself. That is to say, when anyone seeks to dethrone some old aesthetic, or some old reigning modality, one has to take stock of what it has failed at, but also what it has succeeded at doing. And the business itself has been a success in Hollywood, for the most part, not a failure. While the failure has come in the art form and aesthetic itself (for the most part). Therefore, even if a new film movement has better art, financially its success may not remain, because it will not be able to compete with the winning aspects of Hollywood, the juggernaut that is their market-dominating profits. This isn't to say that all aspects of their marketing must be followed, but understanding it is necessary in order to compete.
Enter: Media-Moses, a conservative & faith-based entertainment marketing website, which includes film, Christian entertainment, music, comics, news, interviews, literature, games, memes, etc. It serves as a watering hole for sincere fans and the conservative media trades to gather. Imagine "The Hollywood Reporter" or "Variety" or "Deadline" meets "Hollywood in Toto", "Daily Wire", "MovieGuide," or "Bounding Into Comics" with an understanding that the "movie trades publications" are a necessary, authoritative marketing tool for Hollywood that provides glitter, glamour, buzz, and news for the industry itself. Just for emphasis, this is not just for entertainment, but also as an industry-centered trade magazine. This can then be seen as a necessary extension of any film market. It is the one-stop location that Hollywood producers go to besides IMDb and places like Box Office Mojo or The Numbers to see well-curated, well-crafted stories about what is currently happening in Hollywood. It is the one element in conservative and faith-based film industry that DOESN'T EXIST anywhere. So, as a need that must be filled we are going to be making this honest effort to fill that need.
Films, filmmakers, and stars in these markets (conservative, faith-based, family-friendly) and the entertainment market IN GENERAL (music, games, comics, celebrity, art) which does not serve the popular political agenda is going to be served here as a necessary marketing tool for us all. We don't seek to just utilize this tool because we can, no. We seek to humbly perfect our own efforts to engage in marketing for the entire community by maintaining high standards. If our products don't rise to the standards of the community, our under-served creators simply won't learn to see the value in these powerful tools. This privilege to create the tools for our market must be earned. But good work will always be rewarded, and efforts will be illuminated to the marketplace so we can see what else is out there with which to compete. Good work is successfully and accurately curating what appears to stand up to a fair scrutiny in the marketplace, and in craft. So, every product created doesn't simply deserve this expensive marketing space just because it exists. These standards and maintaining them must be happening daily, as part of this cultivating effort to build our community. And if done well, not only us, but everyone benefits from these higher standards.
But how do we improve upon this marketing effort? Because being part of the community itself is a good start, and may serve many, but doing what Hollywood does even better than Hollywood is going to be necessary for us to work at if we seek to continue to survive in such an edgy, technologically-driven marketplace. Finding a model to learn from and follow is a good strategy here, and in my case, I believe The Daily Wire and many YouTube and internet influencers give us a clue on where things are going marketing-wise, and success-wise. The Daily Wire, in particular, has done very well financially and has rallied its popularity in a very smart way, monetizing it, and starting new projects as the demand rises. But what many don't think of when they think of The Daily Wire, is that they are essentially a glorified podcasting company with a news site, an app, and now, a subscription paywall model to gain access to more content such as their Hollywood-quality films. This SVOD platform and news site, with podcasts and internet shows, is the direction we are going in as well, and are determined to achieve, given the five year plan is successful. Here's the five year outlook...
1. Central Website with advertisers (2022)
2. Podcasting/Influencer Growth (2022-2023)
3. Phase 2 Website update (2023)
4. New App & Merch: New Products/Content Creation (2024)
5. Studio Expansion: News & Film Distribution (2024-2025)
6. 2nd App expanding entertainment accessibility (2025)
7. Subscription Paywall Initiated (2025)
8. Feature Films/Shows & New Products Behind Paywall (2026)
This represents a very basic five-year overview to grow and compete on the level of the Daily Wire, as we work our way up to a subscription model & start to own our own films at every release window. Obviously more is happening here within that 8-step overview, as well as films being shot at the same time, podcasts growing and turning into bigger studio-shot productions, and journalists being hired to do interviews with conservative celebrities, etc. In the meantime, the website has been purchased and being built, the short film "WILL" is being planned, and an Elijah-based short film is also being written and being produced. These things take time. Each podcast show will either grow into a YouTube show kind of like Louder with Crowder, or a daily/weekly video podcast that attempts to serve its customers faithfully and fill market needs.
Partnerships are now being sought out, and as the primary operator of this business, maintaining constant communication and accountability with my partners is super important. If you communicate well, seek to grow and do more, and seek to be a profitable operation, then we are interested in working with you.
To contact me about this project you can go to my facebook and message me there.
