Thursday, September 15, 2022

Business and Camera Update: A Reminder that Everything Is Okay

 Today was a great day. Here I am working to jump out in faith that this will financially pay for itself. The Media-Moses Ltd, the films, the series, the documentary work, etc. So we are working to build a team to shoot not just film but also TV series and video podcast work (for Youtube). Working on these promos to show we can make this series using "The Chosen" series as a model. Getting actors and resources from the series to fill it out, which I'm very grateful to Debbie (my co-producer) for this great work. Also working on another promo to sell the services of the "production co" which will be an interview/documentary style promo to help build a news & commentary business community locally. This can work for us at Media-Moses or contract out to bring in more funds. Flexibility with a production company is important so that will be a corp. owned by Media-Moses parent company, eventually.

I registered Media-Moses Ltd., I got a PO Box, and I will be getting a bank account soon. I bought a new cinema camera for all this new work, and it came just an hour ago!



​It's a good little cinema camera & cheaper than many others of this form factor. It's called a Z-cam E2 M4. This one is not the higher resolution 6 or 8k cameras which are hot now. It's a 4k camera but has excellent dynamic range, higher fps, & dual native ISO which gives you cleaner images in variety of brightness. It's a micro 4/3 sensor which goes with my Meike cinema lenses I bought for my older GH5. So that's an extra expense I don't have to pay.

It's a bit of a risk so I'm having to trust God for much of this. I still have to get a few more lights & reflectors & diffusion for daylight ext shoots which is going to be much of our initial promo work since we have no studio so we'll be going on day-length shoots outside. Staying mobile is good at first anyway because it challenges you to stay efficient and effective. It also means contracting out is easier. We go to them instead of always asking them to come to us. People like that.

I've been working on a church-based model (shoot in churches) to shoot special episodes of our podcast "The OFB". The idea is to ask local churches to partner with us to bring in special guests & use their sanctuary to discuss hot cultural topics (mostly faith-based entertainment questions). This requires much prayer because many churches are very negative on the idea of sharing resources or letting you use their space. But it makes so much more possible when you have an event space (a sanctuary) being used to host church-related discussions. It takes an open-minded pastor to allow someone from another church to bring in ideas not endorsed by that church or denomination. I find it disturbing that our churches are often so closed off to these ideas because these kinds of discussions benefit everyone, and no church should have to feel that they need to endorse opinions just because they are having an open discussion with someone else. Talking freely in good faith with someone doesn't imply you agree with everything that is said in these conversations.

It's amazing. Like I said, I've been praying about financially committing to this work and then some windshield salesmen guys come to my house today and one guy was like, "You're a filmmaker?" I was like yeah here's a short film on Youtube. He's like "I've been searching for you for years! I can pay for this kind of work!" I'm like <3.

Let me tell you God is good. He will provide and make sure this is well taken care of and we are headed in the right direction. Why? Because we are working for Him. That's why.

Tuesday, July 12, 2022

How Film Movements Grow: Culture, Marketing, and Buzz

Hello again, as I have now given the heads up with "WILL" and with my new plans to be a part of this new movement to grow a "Conservative New Wave" of film and new media (*see the last post), neglecting the details on how we are moving forward locally should not be done. So, let's give our steps moving forward, offer the invitation to the public, and illuminate everyone on the duel project happening here to make this powerful effort most effective, that is to say- marketing.

Before I decided to do the WILL project, I decided that a daily effort must begin to cultivate, plant, and harvest a bountiful crop of media for a community to serve us into the future. Before it was only film, then I started a podcast "The Film Bar Review" which I also mentioned in the last post, but now it has become a new website which solves multiple needs in our culture. That is, it serves to build a new culture. What is it called? Media-Moses, of course.


What is Media-Moses and why has this project become paramount enough to make it a daily cultivating effort? Well, as I have become a consumer of modern internet-based media such as Youtube, videos, podcasts, and social media since the late 2000's, it has become clear to me that the Hollywood marketing machine is still awake and very powerful, but it is behind the times. As mentioned in the previous post about the Conservative New Wave, new technology is an essential part of every new film movement. In this case, the money-making, and star-making effort that Hollywood engages in is really what we are taking stock of, not just the filmmaking action or aesthetic itself. That is to say, when anyone seeks to dethrone some old aesthetic, or some old reigning modality, one has to take stock of what it has failed at, but also what it has succeeded at doing. And the business itself has been a success in Hollywood, for the most part, not a failure. While the failure has come in the art form and aesthetic itself (for the most part). Therefore, even if a new film movement has better art, financially its success may not remain, because it will not be able to compete with the winning aspects of Hollywood, the juggernaut that is their market-dominating profits. This isn't to say that all aspects of their marketing must be followed, but understanding it is necessary in order to compete.

Enter: Media-Moses, a conservative & faith-based entertainment marketing website, which includes film, Christian entertainment, music, comics, news, interviews, literature, games, memes, etc. It serves as a watering hole for sincere fans and the conservative media trades to gather. Imagine "The Hollywood Reporter" or "Variety" or "Deadline" meets "Hollywood in Toto", "Daily Wire", "MovieGuide," or "Bounding Into Comics" with an understanding that the "movie trades publications" are a necessary, authoritative marketing tool for Hollywood that provides glitter, glamour, buzz, and news for the industry itself. Just for emphasis, this is not just for entertainment, but also as an industry-centered trade magazine. This can then be seen as a necessary extension of any film market. It is the one-stop location that Hollywood producers go to besides IMDb and places like Box Office Mojo or The Numbers to see well-curated, well-crafted stories about what is currently happening in Hollywood. It is the one element in conservative and faith-based film industry that DOESN'T EXIST anywhere. So, as a need that must be filled we are going to be making this honest effort to fill that need.


Films, filmmakers, and stars in these markets (conservative, faith-based, family-friendly) and the entertainment market IN GENERAL (music, games, comics, celebrity, art) which does not serve the popular political agenda is going to be served here as a necessary marketing tool for us all. We don't seek to just utilize this tool because we can, no. We seek to humbly perfect our own efforts to engage in marketing for the entire community by maintaining high standards. If our products don't rise to the standards of the community, our under-served creators simply won't learn to see the value in these powerful tools. This privilege to create the tools for our market must be earned. But good work will always be rewarded, and efforts will be illuminated to the marketplace so we can see what else is out there with which to compete. Good work is successfully and accurately curating what appears to stand up to a fair scrutiny in the marketplace, and in craft. So, every product created doesn't simply deserve this expensive marketing space just because it exists. These standards and maintaining them must be happening daily, as part of this cultivating effort to build our community. And if done well, not only us, but everyone benefits from these higher standards.

But how do we improve upon this marketing effort? Because being part of the community itself is a good start, and may serve many, but doing what Hollywood does even better than Hollywood is going to be necessary for us to work at if we seek to continue to survive in such an edgy, technologically-driven marketplace. Finding a model to learn from and follow is a good strategy here, and in my case, I believe The Daily Wire and many YouTube and internet influencers give us a clue on where things are going marketing-wise, and success-wise. The Daily Wire, in particular, has done very well financially and has rallied its popularity in a very smart way, monetizing it, and starting new projects as the demand rises. But what many don't think of when they think of The Daily Wire, is that they are essentially a glorified podcasting company with a news site, an app, and now, a subscription paywall model to gain access to more content such as their Hollywood-quality films. This SVOD platform and news site, with podcasts and internet shows, is the direction we are going in as well, and are determined to achieve, given the five year plan is successful. Here's the five year outlook...
 

1. Central Website with advertisers (2022)
2. Podcasting/Influencer Growth (2022-2023)
3. Phase 2 Website update (2023)
4. New App & Merch: New Products/Content Creation (2024)
5. Studio Expansion: News & Film Distribution (2024-2025)
6. 2nd App expanding entertainment accessibility (2025)
7. Subscription Paywall Initiated (2025)
8. Feature Films/Shows & New Products Behind Paywall (2026)



This represents a very basic five-year overview to grow and compete on the level of the Daily Wire, as we work our way up to a subscription model & start to own our own films at every release window. Obviously more is happening here within that 8-step overview, as well as films being shot at the same time, podcasts growing and turning into bigger studio-shot productions, and journalists being hired to do interviews with conservative celebrities, etc. In the meantime, the website has been purchased and being built, the short film "WILL" is being planned, and an Elijah-based short film is also being written and being produced. These things take time. Each podcast show will either grow into a YouTube show kind of like Louder with Crowder, or a daily/weekly video podcast that attempts to serve its customers faithfully and fill market needs.

Partnerships are now being sought out, and as the primary operator of this business, maintaining constant communication and accountability with my partners is super important. If you communicate well, seek to grow and do more, and seek to be a profitable operation, then we are interested in working with you.

To contact me about this project you can go to my facebook and message me there.



Tuesday, June 14, 2022

A Conservative New Wave: A New Inspiration for Local Filmmakers to Improve


Hello my friends! This post will be multifaceted and dynamic! And yes, I have to explain why I've been gone from this publication for three years. It's not something I'm either proud of nor concerned about, because the reasons make sense. Obviously we've had a pandemic but we've also had a period of babies growing up and being in between film projects. I now have a nine, six, and three year old, all being homeschooled, which has been really fun! But now, its back to my endeavors, and much has changed here.

Pilgrim Update

"Pilgrim" has been a difficult to crack nut because it is not altogether a currently producible project. It will take a mountain of travel and production design. So similarly to my first feature film journey, which some of you may be aware of, the unavailability of essential project resources is a bit of a discouragement. This has brought me to, as previously mentioned, the project jumpstarting technique of "proof of concept" shorts. Not to mention the fact that local crews where I live are typically not up to snuff to do such a dynamic project.

Pilgrim takes place in European and middle-earth-style fantasy locations, such as New Zealand, Iceland, Norway, Tunisia, or Patagonia may serve well, but not the subtropical environment I'm currently bound to. However a stint to a Pacific Northwest, or Smoky Mountain location may work for much of the project.

Additionally, with the success of the Dallas Jenkin's crowdfunded series "The Chosen" I have simultaneously found myself being interested in an episodic series which features new chapters and locations in each episode, as opposed to the difficult to structure story that was taking place before. This was always, apparently, an invariable reality forming because in every new scene, a new unique location was forming as imagined while writing the script. So this was always an incredibly diverse visualscape of challenges for the main character "Pilgrim" to face, and the story was reflecting this more and more as I continued writing. This is becoming a long-distance goal for me as a result.

The Conservative New Wave

While recording for my new podcast "The Film Bar Review," Tim Mannix and I kept returning to this concept that conservative filmmakers (which I didn't used to think of myself as) needed to understand a slew of challenges if they wished to form a new film movement. Outfits like The Daily Wire, Conflix Studios, JC Films Studios, as well as many Faith-based production companies, have been growing in influence, though only The Daily Wire has reached a certain critical mass of popularity and timeliness. The challenges have only grown as we see just how far the influence of conservatives on the culture has fallen. But Tim and I have attempted to communicate our knowledge of the depth of Hollywood's corruption as well as the necessity to understand how new film movements form through history.



The French New Wave is probably the best example of how a film movement we need can coagulate into something real. But I have included my own flavor to the discussion on why copying their movement is fool-hearty, and only by understanding the reasons behind why new film movements happen can we understand why this is. Making a new movement was necessary in Europe in general after the war decimated the industry there. Luckily, they were smart enough to understand that technological advancements from the war (war correspondence and film journalism) made this far more possible than ever. As is generally the case, technology always transforms art into a new medium with new limits and new tools, but the story tends to remain consistent, as it finds new life within this growing new medium.

In this case, conservatives must utilize the new filmmaking technology in ways that the current industry has failed to fully do. Technology such as DSLR cameras, easy audio tools, social media, drones, volume studios, game engines, iphone shooting, and improvised or scriptment-assisted scene building can be vastly useful to a new movement. It becomes more an effort of efficiency and mobility, reducing the size of crews, using internet collaboration when it makes sense, and improving workflows in post which serves to build communities and fanbases online first, then locally, and then on to a community screening model of distribution, which has mostly been overlooked during release of films.

But this is all very technical, and as we examine the French New Wave we cannot ignore the reigniting of personal, intimate, relevant stories to the forefront instead of the vast, colorful, impersonal epics that was making cinema lifeless for the French in the late 50's and early 60's. This was not the same in the United States, but it was nonetheless very similar in effect. So the New Wave was just as much a "content war" as well, and its important to remember this, because then we have to ask, "What are the unique challenges we deal with today, similarly to what they dealt with back then?"

I'd say the answer is that lifeless Hollywood propaganda pieces, money-grab remakes, and superhero films are ubiquitous now. So an effective response to these cynical, lifeless, heartless chum-buckets (also called "content") can happen if we give people what they "need" instead of what the market says they "want", of course the market doesn't know what people really need or want because they are asking only particular questions fashioned to give them particular answers. And how much money a superhero franchise makes is the biggest form of market research that the Hollywood studios utilize to let them know that they are already on the right path, which is, of course, ridiculous when you are a normal person in the normal world, just seeking quality entertainment with value. Content that people "need" such as cultural myths that contain "values" are often the first to go in this kind of environment.

In a world like the one we have now, the studios will be happily ignoring what consumers complain about when Hollywood's films miss the mark. And instead, profits and propaganda will rule the minds of the Hollywood elite because this speaks far more loudly to them in their immediate lives. Propaganda makes them feel that they are morally and thematically on the right path, and the money gives them what they consider an "objective yardstick" to confirm their suspicions correct when they have no other metric to gauge it. Essentially, it allows them to continue to give their own propaganda-laden art-pieces another chance when they make just enough money to keep from being shuttered... no other considerations required. 

So, what am I getting at? If personal, intimate films that feature "different" or "unconventional" political, social, moral considerations are given a fair try they will likely do well, when part of a new movement. Being less technically perfect may even be a plus, because Hollywood prides themselves on accomplishing things that unlimited budgets gives them. IMAX cameras or celluloid, Volume studios or game engines to drive a new kind of studio experience. Hollywood loves this technical superiority. But a new movement will be forced to be a reaction to the weaker, ideologically-centered structural choices of Hollywood film studios, and they are going to gain ground in this new kind of film movement. Indie comedies and satire that skewer this ideological weakness in Hollywood may do even better than a $150mil budget Hollywood blockbuster, given the satire is authentic and caustic enough. But most importantly, the relevance of personal stories that reveal REAL problems in American communities rather than propaganda that elitists value- this is of central concern.

Step-by-step on How to Make Strong Local Film Movements

This then, needs to be given central focus in our local American communities instead of continuing to worship at the feet of Hollywood idols. 

1. Write intimate & relevant short stories (5-20 pages) that are going to be easy to produce locally.
2. Assemble local filmmakers that believe in this vision and shoot it economically. Pay people.
3. While editing it, regroup with your crew to weed out people who do not believe in how you made this film. Keep it small and purpose-centered.
4. Work towards turning this short into a feature, or work towards writing a "proof of concept" short that CAN be made into a feature (or a larger episodic show) that can garner funding enough to build repeat business.
5. Release the short with a larger purpose indicated as part of the "marketing campaign". This larger purpose can be goal-oriented on your larger project or on building more local support, or even on a larger more expansive artistic theme that you wish to develop. But building something larger than your single short should be made very clear to your audience because it demands more attention than what you are currently getting. People will feel this supply and demand disparity and many will want to join the ride.
6. As you continue to grow, never forget that your fans and their personal challenges ought to help give you themes that provide grounding and intimacy to your work.

Repeat this process from 1-6 and IF you continue to improve with every film (technically & artistically) you will impress many and will continue to be an essential part of this Film Movement that is now growing.

My Contribution

So, how am I participating in this new Film Movement which I think needs to happen? For me the aesthetic has been forming as a B&W, economically shot (DSLR or iPhone), intimate story, which may be based upon a previously written public domain work such as The Bible, or romantic literature writers such as George MacDonald. I like the idea of making a western from a 19th century Scottish writer (MacDonald) where only the setting and dialogue changes, but almost everything else is the same. This is an intriguing premise because, like a lot of "conservative values", they hardly change with time, but their locations and affectation does. Imagine for example, the Divine Comedy, or Canterbury Tales, rewritten and told as a western or period drama? Very interesting results may be forthcoming.



But this is "an assist" for people without their own scripts. I have stories and scripts now, and many are coming in time, as I like to more "directly" face modern challenges with my own stories and themes. This isn't to say that classic stories can't do this though, and I still feel that many older stories may do this just as well. Stories of the Saints (such as St. Patrick), Bible stories, or epics such as Paradise Lost or Pilgrim's Progress are still very much on my list as essential storytelling opportunities.

However, my first short planned in the near future is for the purpose of building local crew. In particular, I feel the need for forming a better cinematography department to round out my crew. Tim and I both feel that powerful visuals should be the cornerstone of what makes the best cinema, and this is pretty much an indisputable fact for us. So, my short film "Will" which used to be called "Something to Lose" is on the burner. Getting back to social media and advertising at my church is going to be a new experience, but getting back to organizing productions and solidifying some much needed crew positions will be paramount.


A proof of concept will be coming after this, and a friend of mine (Debbie) has reignited some Bible-telling story ideas that seem prescient in our day and age. After all, who doesn't know that the Elijah vs Jezebel story needs a revisit? The old testament prophets became an interesting touchstone for my Bible reading lately, and this seems to me the most relevant story for our current day and age. Corruption, idol-worship, political stupidity, and ignoring our past as a moral anchor- these themes can resonate with many today. Doing a mini-series about these stories may make this opportunity even better, and considering the success of The Chosen series, we may be on the right track!

If you are interested in discussing these new projects, please email me, or approach me on facebook here where you can message me. More to come.